The recent BRICS International Fashion Forum (IFF) signals a transformative era for the fashion industry. Nichole Bess, Founder of Noir Fashion Week, states:
"The arrival of the BRICS IFF marks a pivotal moment in the fashion industry’s evolution. This convergence heralds a significant shift in global fashion, characterized by increased diversity, representation, and inclusivity. Emerging markets will drive trends, collaborative platforms will facilitate knowledge sharing, and sustainable practices will gain prominence."
Bess’s vision aligns with global leaders like Ajai Vir Singh, Managing Director of Colombo Fashion Week, who highlights the challenges designers in emerging markets face in accessing international platforms.
Looking ahead, Bess observes, “The decentralization of fashion authority will empower designers from diverse backgrounds, fostering creativity and innovation.” Through Noir Fashion Week’s alliance with the BRICS IFF, she emphasizes the mission to “elevate underrepresented voices, showcase diverse talent, and connect continents through fashion,” driving inclusivity and sustainability forward.
Read the full article on how BRICS is reshaping global fashion here.